Care Is a Competitive Edge

In a world where it can feel like nobody cares and everybody is trying to make us scared, standout and choose to care.

I just received a voice mail from my Bank that scared me…

 

Message:

“I was reviewing your account and found multiple things we need to address. Please give me a call at 555-555-5555.”

 

Reaction:

I called immediately. Fraudulent activity? Something out of order? A hack?

 

Reality:

The Account Manager wanted me to switch Payroll and Credit Cards.

 

Result:

• I resented being scared into a sales call.
• I did appreciate the outreach, care.

 

Questions:

• Can businesses care without the scare?
  Yes.  I’ve experienced it.

• Is it worth the extra effort?
  Yes.  Resentment erodes trust and willingness to buy.

 

Recommendation:

Care and they will come.

• Care about customers.
• Care about employees.
• Care about their success.
• Care about our planet.

 

Caring is the best business growth strategy.

 

(Ok I loved the movie Field of Dreams.)

I also love helping clients Care for their Customers and Create a Positive Experience Every Time.  Reach out to learn more here.