What’s the Best Business Growth Strategy? Scare or care?

Care and They Will Come

Care Is a Competitive Edge

In a world where it can feel like nobody cares and everybody is trying to make us scared, standout and choose to care.

I just received a voice mail from my Bank that scared me…



“I was reviewing your account and found multiple things we need to address. Please give me a call at 555-555-5555.”



I called immediately. Fraudulent activity? Something out of order? A hack?



The Account Manager wanted me to switch Payroll and Credit Cards.



  • I resented being scared into a sales call.
  • I did appreciate the outreach, care.



  • Can businesses care without the scare?
    Yes.  I’ve experienced it.
  • Is it worth the extra effort?
    Yes.  Resentment erodes trust and willingness to buy.



Care and they will come.

  • Care about customers.
  • Care about employees.
  • Care about their success.
  • Care about our planet.


Caring is the best business growth strategy.


(Ok I loved the movie Field of Dreams.)

I also love helping clients Care for their Customers and Create a Positive Experience Every Time.  Reach out to learn more here.

About Mary Sandro

Mary Sandro helps organizations deliver exceptional customer service and standout presentations. In 1994 she founded ProEdge Skills, Inc. to deliver engaging training programs, videos, coaching, and train-the-trainer licenses that empower employees to achieve goals. Learn more at www.ProEdgeSkills.com or call 800-731-0601.

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